Deadpool x 7-Eleven
7-Eleven partnered with America's favorite anti-hero and
let him shake things up at 8000 stores around the country.

Cup Weekly To promote our cups, we created a fake publication called Cup Weekly with completely fabricated "cup facts" and articles. We included fun stats like "33% of cup users fear Tea Cup rides" and articles like “Cup Calisthenics: Get the Beach Bod You’ve Always Wanted.”

Deadpool's Dead Links
We took Deadpool to the dark corners of 7-Eleven's website and had him promote his products on 404 pages.