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NotMayo 
Mayo Haters

We needed to prove that the new plant based NotMayo tastes just like the real thing.

So, instead of a seemingly staged taste test with people who said they loved it, we hosted an unquestionably real hate test with people who were repulsed by it.



Agency: Gut Miami
Client: NotCo
Role: Freelance ACD

Awards
Cannes Gold, 5 Shortlists






“MAYO HATERS HATE NOT MAYO
IN  DEBUT CAMPAIGN”
Campaign US



The Case Study