NotMayo
Mayo Haters
We needed to prove that the plant-based NotMayo tastes just like regular mayo.
So, instead of a staged taste test with people who said they loved NotMayo, we asked to mayo haters for their unfiltered opinion.
Agency: Gut Miami
Client: NotCo
Role: Freelance ACD
Awards
Cannes Gold, 5 Shortlists
“MAYO HATERS HATE NOTMAYO
IN DEBUT CAMPAIGN”
Campaign US
IN DEBUT CAMPAIGN”
Campaign US
The Case Study