NotMayo
Mayo Haters
We needed to prove that the new plant based NotMayo tastes just like the real thing.
So, instead of a seemingly staged taste test with people who said they loved it, we hosted an unquestionably real hate test with people who were repulsed by it.
Agency: Gut Miami
Client: NotCo
Role: Freelance ACD
Awards
Cannes Gold, 5 Shortlists
“MAYO HATERS HATE NOT MAYO
IN DEBUT CAMPAIGN”
Campaign US
IN DEBUT CAMPAIGN”
Campaign US
The Case Study