NotMayo
Mayo Haters
We needed to prove that the plant-based NotMayo tastes just like regular mayo. So, instead of a staged taste test with people who said they loved NotMayo, we asked to mayo haters for their unfiltered opinion.
Agency: Gut Miami
Client: NotCo
Role: Freelance ACD
Awards
Cannes Gold, 5x Shortlists
Andys Best In Show Bravery
LIA 2x Gold, Silver
Clios Silver, Bronze
“MAYO HATERS TRY AND IT’S SO MUCH LIKE THE REAL THING THEY ALMOST BARF” AdAge
Case Study