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NotMayo 
Mayo Haters

We needed to prove that the plant-based NotMayo tastes just like regular mayo.

So, instead of a staged taste test with people who said they loved NotMayo, we asked to mayo haters for their unfiltered opinion.



Agency: Gut Miami
Client: NotCo
Role: Freelance ACD

Awards
Cannes Gold, 5 Shortlists






“MAYO HATERS HATE NOTMAYO
IN  DEBUT CAMPAIGN”
Campaign US



The Case Study