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Coors Light
The Cold Tux

Agency: Droga5
Client: Coors Light
Role: Creative Director

Every Summer, grooms spend the biggest day of their lives sweating through through their tuxedos. But since Coors Light stands for staying chill at all costs, we created The Cold Tux and The Brrrtie so that one groom could stay cool, calm, and collected on his wedding day.


Press and Recognition:
Late Night with Seth Meyers
Daily Mail
Parade
Men’s Journal
Breaking and Entering
AdAge
LBB
Campaign 







































“CUSTOM MADE TO CHILL:
    THE COOLING POWER OF
          COORS LIGHT BROUGHT TO LIFE
  -   LBB ONLINE